Our Foundation
A digital media platform where communities worldwide can tune in to authentic, AI-curated narratives that amplify voices, stories, and culture that matter.
Positioned
At the intersection of FM broadcasting and AI-powered digital storytelling. The SM Dial will cross traditional radio cultural weight with the immediacy and intimacy of social media platforms. Created by Darrell Johnson, this concept is rooted in a journey that includes hands-on broadcast operations, digital content production, and structured learning at institutions such as Full Sail University, The Los Angeles Film School, and Colorado Media School.
Meet DJ & The AI Personas
Darrell Johnson leads The SM Dial, bringing deep experience in radio programming, media entrepreneurship, and AI integration. A lean leadership team of AI Personas will be assembled to manage operations and content production. The organizational structure is intentionally flat to prioritize speed, creativity, and community responsiveness.
Darrell Johnson
Creator
This team member brings years of experience and a wealth of knowledge.
Arthur Ingram
Chief Executive Officer
A wise royal guide who mentors each member of the AI collective.
Aubrey Ingall
Chief Operating Officer
A creative code-breaker: always watching, always building, never needing the spotlight.
Augusts Irwin
Chief Strategy Officer
Making sure every creator, every partnership, every expansion move fits a deeper legacy.
Angela Iverson
Chief Marketing Officer
Mixing intelligence with flair, tech with timing, and storytelling with execution.
Armon Ivy
Chief Product Officer
Making sure that AI bots work right, content flows easy, and creators feel seen in the design.
Adina Isherwood
Chief Commercial Officer
Protects the emotional ecosystem and make sure operations run with love.
Amir Isherwood
Chief Financial Officer
A liberation economist. He doesn’t just speak profit, he speaks power.
The Target
It’s What We’re Called To Create
Content Creation
The SM Dial targets two key generational forces: Gen Z (18–35) and Gen X (40–55), bridging their shared values through culturally-rooted, AI-enhanced storytelling. Gen Z seeks authenticity and diversity, while Gen X values legacy and resourcefulness.
Brand Collaboration
Our audience includes urban creators, independent business owners, and media consumers looking for local relevance. With the creator economy projected to surpass $500 billion by 2030 and AI becoming essential in media workflows.
Consulting Services
Traditional broadcasters (e.g., iHeartMedia) lack local engagement. Social platforms (e.g., TikTok) lack creator ownership. AI startups (e.g., Jasper) lack soul. The SM Dial delivers all three—community, technology, and impact. AI-powered, Human first.
Built Different
We build — with intention, with tech, and with truth.
The SM Dial will offer AI-powered content creation tools, GPT chatbot integrations, brand collaboration features, and FM broadcast distribution. Creators are paired with custom GPT bots for scripting, branding, and publishing. The platform also offers quarterly workshops, small business consulting, and a partnership with Media Schools for educational pipelines. Businesses can access targeted advertising, storytelling campaigns, and field-based training in AI media tools.
The Narrative
The SM Dial’s operations will follow a sprint-based structure with dedicated teams in content planning, platform growth, and community onboarding. Daily workflows include editorial syncs, production blocks, GPT-assisted editing, and in-field training sessions. Platform tools like Trello, ClickUp, YouTube, and Spotify for Creators will be used alongside AI-powered bots and analytics. Community moderation, quarterly surveys, and feedback loops will guide platform evolution.
The Pulse
It’s 2030. And Yeah… The SM Dial is Given’ —
“More than exposure — it gave me ownership. I didn’t just get heard. I got seen.”
— Micah R., Independent Artist, Denver
“A way to promote our brand without selling out. Our customers connect with the voices they already trust.”
— Tracy D.
Small Business Owner
“I built this platform because I know what it feels like to be unheard. The SM Dial is here to make sure no creative with vision is ever silenced again.”
Darrell Johnson
Founder
“A marketing team, production crew, and publicist — all rolled into one AI persona that still sounds like me.”
— Zay B., Podcast Host
Tap In
Whether you’re vibing, building, or ready to collab — this is where you connect with the movement. —The SM Dial.
321 N. Pass Ave, #114
Burbank, CA 91505
(213) 293-9965
contact@thesmdial.com