Transmedia design is more than reposting the same story across platforms. It’s about creating a connected universe where each medium contributes something unique to the audience’s experience. Think of how Marvel films, TV series, comics, and video games expand a shared world—each adding a new piece of the puzzle. That’s the level of storytelling power we’re preparing…

Before TikTok trends, IG Reels, and YouTube Shorts, storytelling was something you waited for. It came through the radio waves or cable lines, delivered by voices and faces we didn’t know personally, but trusted like family. If you had a story to tell and no label, no agency, no budget—you were invisible. If The SM…

Design isn’t just what it looks like—it’s how it feels. That’s the first lesson I took away from Full Sail University’s Aesthetics and Theory of Communications course, and it’s one that transformed how I approach creative media on The SM Dial. This course peeled back the surface of media design and revealed how fonts, colors, motion, and emotional…